Luxury loyalty programs for today’s social mobile consumers

Published: May 22, 2017

According to research by Unity marketing, more than three-quarters of all luxury consumers are members of at least one loyalty program. So these programs clearly have a powerful appeal to affluent shoppers. Yet the vast majority of loyalty programs today are spend-and-get.

Luxury struggles to find balance between visibility and exclusivity

Published: May 19, 2017

With the increased prevalence of social media in luxury marketing, brands have become more accessible to consumers, but a new report from Fashion and Beauty Monitor finds that nearly three-quarters of luxury labels still cite maintaining exclusivity as a top challenge.