Social media behavior strong indicator of commercial intent, says Pinterest
Pinterest’s new Pinterest 100 report lays out some of the most popular trends of the year according to users’ Pinterest pinning and shopping behavior.
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When the labels lost their status: 3 steps to reclaim luxury
Designer merchandise used to be the ultimate status symbol. The upper class was defined by who they wore. For most others, the closest they could get to a Donna Karan dress was leafing through the glossy pages of Vogue magazine.
Mercedes-Benz takes on lead sponsorship role for Laureus in UK
Mercedes-Benz U.K. and its dealer partners are showing their support for Laureus Sport for Good one sale at a time.
Ecommerce: The new holiday frontier
A season once defined by hectic shopping malls, frenzied crowds and stocking the shelves of bricks-and-mortar stores shifted this year to something a bit more homey.
PETA urges LVMH to halt exotic-skin manufacturing citing animal cruelty
The People for the Ethical Treatment of Animals has released a film exposé on the unethical practices of Vietnamese crocodile farms in which LVMH is named as a patron.
Why luxury needs to go native
Brand-safe environments and measurable key performance indicators need to help wean luxury advertisers off their print habit.
Email, push and SMS: Integrated or independent?
With attention spans shrinking and mobile devices dominating, you can see how mastering short-form messaging will be a key skill for marketers of the future.
Trump International displays employee commitment in labor agreements
Amid harsh consumer and media reviews, Trump International Hotel Washington has reached an agreement with a local labor union.
Top 10 controversies in China’s luxury industry for 2016
From geopolitical disputes to debates over cultural appropriation, China tends to be a place where it is easy for foreign brands to get embroiled in controversies, no matter how hard they try to avoid it.
3 misconceptions about location-based services
Even though 83 percent of application users say location is crucial to their app experiences, it is astounding that more than half of location-dependent app users have not turned their location services on – even for things as basic as weather and navigation apps.