7 ways to reduce shopping cart abandonment on mobile
Shopping cart abandonment rates on mobile are higher than on desktop and driving the global abandonment rate up to 73.4 percent.
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Jaguar encourages young girls to embrace STEM education
British automaker Jaguar is opening the door for female students interested in engineering through educational programming.
The counterfeit problem extends to fashion brands themselves, says Fashionbi
While more resources are becoming available to help consumers arm themselves with knowledge in the fight against counterfeits in fashion, it seems that fashion labels themselves are not free of blame.
Luxury retailers lead in speedy shipping service: report
Nordstrom and Burberry were among the retailers to earn top marks for their delivery in new research from Kurt Salmon.
How retailers can get the most out of Apple’s iMessage update
The updated iMessage platform opens up a wide variety of opportunity for retailers looking to boost engagement with their apps.
Luxury marketers should focus beyond the affluent: Shullman
In a surprise twist for high-end marketers, it turns out that the majority of sales for luxury products come from Americans whose household incomes are less than $100,000 a year, according to Shullman research.
Mobile acts as omnichannel’s connective tissue, says L2
There are few omnichannel leaders and many followers among the nearly 100 U.S. and U.K. retailers surveyed by L2 for its fourth annual “Intelligence Report: Omnichannel Retail 2016.”
Sponsored posts and social media ads influence less than 16pc of users: report
The relationship between social media and ecommerce is ever-evolving, and, if the results of a recent survey on social commerce from Sumo Heavy are to be heeded, the two are becoming increasingly intertwined.
4 ways retailers can engage holiday shoppers via SMS
One form of marketing that is likely being overlooked by digital marketers during the holidays – even though statistics indicate it may be the most effective form of brand communication today – is SMS/MMS text messaging.
Russia poised for a luxury turnaround in 2017: report
Once a high-growth market for the luxury sector, Russia’s geopolitical and economic climate have deflated spending in the country, but a new report from ContactLab and Exane BNP Paribas shows the nation is set for a comeback.