Le Méridien unites properties with French Riviera-themed parties
Starwood Hotels & Resorts’ Le Méridien is marking the change of seasons with a brand-wide series of Summer Soirées.
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For mobile video success, start with concept, not length: report
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman and Lnk Agency.
Retailers must hold brands responsible for their distribution
Amazon, search engines and, to a lesser extent, brand Web sites are where the majority of customers start their purchasing journey. For many brands, the results returned from such product searches are not flattering.
Breguet shares its royal affiliations in Marie Antoinette retrospective
Swiss watchmaker Breguet is bringing its Marie Antoinette-commissioned timepieces to horologists in Tokyo for a new exhibition.
Rolls-Royce shares perseverance, willpower in artistic Chinese fable retelling
British automaker Rolls-Royce is upping the global appeal of its ongoing Art Programme through a collaboration with Chinese artist Yang Fudong.
Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs
The attitudes and behaviors of millennials that befuddle brands are only more apparent in Generation Z, a study by experiential retail marketing firm Interactions reveals.
Cé La Vi celebrates joie de vivre via $2M, one-off culinary experience in Singapore
In Singapore, $2 million can buy a Rolls-Royce Phantom, a penthouse or in the case of Cé La Vi, a venue atop the Marina Bay Sands Hotel, an experiential dinner for two.
Satisfaction rises among luxury travelers, with more opportunities visible
The Ritz-Carlton Hotel Company is the top hotel brand for guest satisfaction, according to J.D. Power’s 20th North America Hotel Guest Satisfaction Index.
Cutting through the noise around location accuracy
With any evolving technology, the cost of early adoption is dealing with a learning curve. One element of location technology which is particularly noisy is the location accuracy of mobile devices. How accurate is location data really? A few hundred feet? A few dozen feet? Four feet?
High London prices driving value-minded consumers to the country: report
Prime Central London real estate prices are falling, but buyers are still looking to the country, according to a report from The Buying Solution, Knight Frank’s independent buying consultancy.