As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin.
First-time and move-up buyers are impacting New England’s luxury coastal market, according to a report from Re/Max Integra.
Ask the most fashionable people on the street why they buy the designers they do and they will likely struggle to provide a rational reason. That is because it is less about the practical and more about the emotional connections that they have with certain brands, especially when it comes to luxury.
Aside from the aesthetics, what specific functions should an app absolutely include?
Actor Antonio Banderas has been cast to play fashion designer Gianni Versace in an unauthorized biographical film.
Luxury marketers need to look beyond this short, sharp, natural disaster that has beset the United Kingdom’s economy. And in that regard, the impact of Brexit is more nuanced, with pros as well as cons depending on the nature of the luxury business.
Details as small as the colors in an Instagram photo can influence engagement, according to a study by Cortex.
International auction house Sotheby’s is commencing countdown for a three-part sale of the art collection of one of the world’s most beloved figures.
Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit.
Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.
