5 strategic necessities for hosting a successful event: Wealth-X
Offering the highest ROI of any marketing strategy, a successful event program must merge brand DNA with a strong understanding of target consumers’ passions, according to Wealth-X.
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Do not get stuck in mobile limbo
As more consumers come to expect the experiences delivered through context marketing, marketers who do not adopt it will fall behind, and those who do will be mobile leaders.
Holt Renfrew teams with Kenzo for oceanic cause
Canadian department store chain Holt Renfrew is supporting ocean conservancy Blue Marine Foundation through the launch of a partnership with fashion label Kenzo.
Sentient Jet bets on Nyquist’s talent with Preakness sponsorship
Private aviation firm Sentient Jets is sponsoring Kentucky Derby winner Nyquist for the 141st Preakness Stakes on May 21.
Omnichannel engagement boosts purchase frequency: report
Media consumption habits may be shifting toward digital channels, but traditional media remains the way to reach the most consumers, according to research from Fluent.
Chopard continues “Journey to Sustainable Luxury” with Gemfields’ emeralds
Swiss jeweler Chopard is turning the Cannes Film Festival red carpet green with its ongoing sustainability pledge.
Clinton better than Trump for home value growth: survey
Home values will end 2016 up 4 percent year-over-year, according to realty experts participating in Zillow’s Home Price Expectations Survey.
End of status quo in mobile app acquisition marketing
The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.
The misappropriation of native advertising
Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace.
Mr Porter captures London’s photogenic side during photo fair
Online men’s retailer Mr Porter wants to see the best photos of its hometown as the city kicks off the Photo London photography fair May 19.