Mobile is most popular method for researching products: report

Published: May 18, 2016

Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase, with 52.8 percent of consumers doing so on a mobile browser and 19.6 percent in an application, according to a new survey from SessionM.

Marketers must track behavior down to the individual level

Published: May 17, 2016

Most data analysts and marketers gather large amounts of segmented data generated over long periods of time – page views, sessions and transactions – and use that insight to create better experiences in the future. This is the old way of doing things.