Sales tips for reaching HR professionals

Published: May 19, 2016

HR professionals get a heavy dose of sales and marketing messaging on a daily basis. Most of it ends up in the proverbial or literal trash can. Money wasted.

What is the color of luxury in the 21st century?

Published: May 18, 2016

A short trawl through the logos and palettes of contemporary luxe brands could easily lead you to believe that the modern world is either black – denoting power, authority and an air of mystery – or white, signaling purity and fragility.