The ethics of luxury

Published: May 16, 2016

British Prime Minister David Cameron last week committed the ultimate red-faced blunder as he pronounced Nigeria “fantastically corrupt” in a conversation with the Queen that was caught on microphone – just days before London’s anti-corruption summit.

Deconstructing GEICO’s ad in Architectural Digest

Published: May 16, 2016

GEICO’s advertisement in “Architectural Digest” magazine represents for the company a leap from engaging a mass/premium target audience to engaging a class/luxury audience.

4 reasons why your app keeps getting deleted

Published: May 12, 2016

Given that just 200 apps make up more than 70 percent of all app usage, it can be awfully challenging for brands outside of that elite group to create something that sticks.