Beacons bring attribution within reach for brands and retailers
The solution that the mobile advertising industry historically focused on used the phone’s latitude and longitude coordinates. There are two big flaws with this approach.
The solution that the mobile advertising industry historically focused on used the phone’s latitude and longitude coordinates. There are two big flaws with this approach.
Cartier’s Love Bracelet is the most popular designer jewelry accessory for women, with 353,840 monthly searches on Google.
Swiss watchmaker Tag Heuer is reaching out to a younger generation through a new partnership with the Coachella Valley Music & Arts Festival.
Italian fashion label Gucci is the latest house to alter its runway show format.
And when should marketers send out messages?
Germany’s Mercedes-Benz is teaming with couture designer Alexis Mabille for a contest that asks participants to illustrate the automaker’s identity through fashion silhouettes.
While millennial consumers have the weakest buying power, they are the most likely of any adult generation to have purchased a luxury good or service within the last 12 months, according to a new report from the Shullman Research Center.
French leather goods maker Louis Vuitton is quite literally packing its bags to take its latest retrospective to Tokyo.
Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.
A number of brands took advantage of consumers’ habit of believing everything they read on the Internet for a little April Fools’ Day fun.