5 ways your brand can be authentic
Authenticity is an overrated term in the marketing and advertising industry. As marketers, we all vie for that deep relationship between our brand and our consumers, but many campaigns seem to fall flat.
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LVMH Prize shares past success stories to open 2016 edition
Conglomerate Moët Hennessy Louis Vuitton is kicking off the third edition of its prize for young fashion designers with a look back at past winners.
Effective loyalty programs hinge on engaging consumers beyond sign-up
While 47 percent of executives and entrepreneurs identify finding new customers as a key concern, a new report from Unity Marketing argues that the more strategic approach is to invest in client retention.
Brands need to focus on relationship-building, not selling: Luxury Institute
For the first time since the economic crash in 2008, many top luxury CEOs are worried about the state of the industry, according to the Luxury Institute.
Growth markets expect self-enabling vehicles and alternate ownership models
Although automakers are racing to be the first out of the gate with self-driving vehicles, consumers would prefer their vehicles have diagnostic and preventative capabilities, according to a new report from IBM.
Holiday shoppers spent $12.7B on mobile: comScore
In a reflection of consumers’ growing digital shopping habits, mobile commerce made up a significant portion of 2015’s holiday sales, with $12.7 billion spent on smartphones and tablet devices, according to a new report from comScore.
Issues with ad blockers, opt-ins, apps and HTML5 in 2016
This will be a fascinating and pivotal year for mobile’s role in marketing. But there will be opportunities as well as challenges.
Hermès pledges love to big cats in Robert Dallet exhibit
French leather goods maker Hermès is showing the “fierce and fragile” side of big cats through a museum exhibition celebrating the art of Robert Dallet.
Market turmoil in China: What’s in store for 2016?
The real news is the slowdown in China’s growth and the devaluation of the RMB.
Hermès Birkin bags’ value increases 14.2pc annually: report
In the last 35 years, French leather goods brand Hermes’ iconic Birkin handbag has increased in value by more than 500 percent, according to a new study by Baghunter.