Brands and publishers need to reorient for vertical video
After years of resistance against vertical video, the rising popularity of this unorthodox orientation has begun to push advertisers and publishers to reconsider their video strategies.
After years of resistance against vertical video, the rising popularity of this unorthodox orientation has begun to push advertisers and publishers to reconsider their video strategies.
Retailers frequently focus on logistical concerns when expanding their ecommerce availability to a new market, but they should also be focused on tailoring their online shopping experience to the local preferences of consumers, according to a new report by Pitney Bowes.
French leather goods maker Louis Vuitton is continuing to pay homage to its history of special orders through a temporary exhibition in Miami’s Design District.
Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.
For service-based businesses, the holiday season can mean a winter slowdown, as the normally steady stream of customers reduces to a trickle.
Four Seasons Hotel Los Angeles at Beverly Hills, CA is letting consumers take a bite out of its property with help from “Million Dollar Listing” star Josh Flagg.
British automaker Land Rover is readying to bid farewell to the Defender model with a London takeover and charity auction.
While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester.
Consumers are rapidly going mobile, but advertisers are not. Studies show that even though the majority of digital media is now consumed on mobile devices, less than 10.8 percent of media dollars are allocated toward mobile advertising.
Luxury is currently having an identity crisis as it tries to find a balance between traditional and modern ideals, according to a new report by McCann Truth Central.