Brands and publishers need to reorient for vertical video
After years of resistance against vertical video, the rising popularity of this unorthodox orientation has begun to push advertisers and publishers to reconsider their video strategies.
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33pc of consumers have made a cross-border ecommerce purchase: report
Retailers frequently focus on logistical concerns when expanding their ecommerce availability to a new market, but they should also be focused on tailoring their online shopping experience to the local preferences of consumers, according to a new report by Pitney Bowes.
Louis Vuitton takes bespoke heritage to Miami’s Design District
French leather goods maker Louis Vuitton is continuing to pay homage to its history of special orders through a temporary exhibition in Miami’s Design District.
Beacons to deliver 1.6B coupons annually by 2020: report
Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.
Turning holiday slowdown into treasure
For service-based businesses, the holiday season can mean a winter slowdown, as the normally steady stream of customers reduces to a trickle.
Four Seasons Los Angeles creates edible real estate for children’s cause
Four Seasons Hotel Los Angeles at Beverly Hills, CA is letting consumers take a bite out of its property with help from “Million Dollar Listing” star Josh Flagg.
Land Rover commemorates Defender with charitable send-off
British automaker Land Rover is readying to bid farewell to the Defender model with a London takeover and charity auction.
Why Facebook still rules for engaging US online youth: Forrester
While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester.
3 tips to develop a cross-device marketing and measurement strategy
Consumers are rapidly going mobile, but advertisers are not. Studies show that even though the majority of digital media is now consumed on mobile devices, less than 10.8 percent of media dollars are allocated toward mobile advertising.
Luxury now defined by rarity: McCann Truth Central
Luxury is currently having an identity crisis as it tries to find a balance between traditional and modern ideals, according to a new report by McCann Truth Central.