Half of online shoppers unsure how to guard against counterfeits: report
Almost a quarter of online shoppers have been duped into buying counterfeit goods, according to a new report by MarkMonitor.
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Mobile payments fail to impress so far this holiday season: report
Mobile wallet platforms did not fare well during this year’s Black Friday retail frenzy, most likely due to do inconsistency with retailers and consumer use, with Apple Pay at its lowest usage rate and PayPal being used more than others, according to a report from InfoScout.
How will you support your new mobile app after launch?
Are you ready to build or launch a new mobile application? Keep in mind that a mobile app is only as good as the number of people returning to it.
Luxury brands: On sale for the regular price
Post-Black Friday and into the holiday season, retailers are evaluating their discounting policies. The question is, are these really discounts?
Growth of mobile commerce creates online and in-store opportunities: BRP
Mobile commerce creates myriad opportunities for retailers, but they must first accommodate consumers’ concerns, according to a new report by Boston Retail Partners.
Valentino retraces roots with Roman creative project
Italian fashion house Valentino is further entwining itself with its hometown of Rome through a performance installation at Art Basel Miami.
Top trends across 2015’s award-winning mobile campaigns: report
In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level.
Veuve Clicquot upcycles raw materials to create eco-packaging
LVMH-owned Champagne house Veuve Clicquot’s eco-friendly mission is evolving to include packaging that repurposes leftover grape skins.
Marketing needs to be attuned to the five senses: report
As marketers look to effectively appeal to consumers, a strategy that takes all five senses into consideration is the best approach, according to a new report by Shullman Research Center.
Luxury pours out of Design District for Art Basel Miami Beach
From fashion boutique gallery displays to ridesharing yacht applications, Art Basel Miami Beach has become a sanctuary for luxury brands looking to make an impression on discerning affluents and art enthusiasts.