Quality content matters, but advertising maximizes viewers: L2
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.
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Tatler extends Schools Guide authority with live lectures, advice
Condé Nast Tatler is bringing one of its signature editorial features to life with the launch of Tatler Schools Live.
Lalique combats AIDS epidemic with Sir Elton John through charity auction
Lifestyle brand Lalique is teaming up with the Elton John AIDS Foundation to raise funds for the organization’s work to battle both the illness via treatment and stigmas about the disease.
Can the surge in ad blocking be good for advertisers?
Ad blocking has grown by 41 percent globally in the last 12 months. Sixteen percent of the United States online population blocked ads in the second quarter of 2015, equaling 45 million monthly active users.
British brands fete Queen Elizabeth II with well wishes, memories
British heritage brands are joining in the festivities as Queen Elizabeth II becomes the longest reigning monarch in the United Kingdom’s history.
Louis Vuitton enters rugby field via branded trophy case
French leather goods brand Louis Vuitton is aligning its wares with the sport of rugby through a first time collaboration.
Givenchy furthers runway democratization with New York viewings
French fashion house Givenchy is increasing the visibility of its New York Fashion Week presentation on Sept. 11 through strategic viewing placement.
Small, dynamic markets in Sub-Saharan African key to retail expansion: A.T. Kearney
As the BRIC nations have become increasingly developed, Sub-Saharan Africa has emerged as the “next big thing,” according to a new report by A.T. Kearney.
3 ways to approach mobile measurement
For people involved in the mobile advertising industry, there is one burning question that has been an elephant in the room for the last few years: When will ad dollars begin to catch up with consumer behavior?
Boodles fights cancer with black tie boxing affair
British jeweler Boodles is hosting its biennial Boxing Ball Saturday, Sept. 12 to raise money for cancer research through amateur bouts between society personalities.