5 businesses that benefit from data science
We looked at five businesses benefiting from data science and what exactly it is that data scientists do to better understand how these companies achieved success.
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56pc of Chinese consumers expect products unavailable in China while abroad: survey
While the lower price of luxury goods is certainly a driver for Chinese consumption abroad, brands must understand and anticipate the motivations that lie underneath the surface of purchasing.
LVMH to offer inside look at houses through public event
Luxury conglomerate Moët Hennessy Louis Vuitton is again inviting consumers into its heritage sites through a group-wide event.
Instagram’s interaction rate for branded posts plummets as competition grows: Forrester
While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.
Pope Francis opts for Jeep, not Mercedes, in US visit
German automaker Mercedes-Benz is looking a little less holy with the loss of one noteworthy fan: the pope.
Four Seasons revs up its Formula 1 “extraordinary” experience
Four Seasons Hotel and Resorts is offering the fastest caller an opportunity to celebrate Singapore’s 50th anniversary of independence in style with a 10-day trip centered on the country’s Formula 1 Grand Prix.
Peninsula crafts family memories via SnowPage holiday effort
The Peninsula Hotel has redesigned its annual SnowPage holiday fundraiser to include “golden tickets” as a thank you for those who have purchased over the years.
$50B UK luxury market could almost double by end of decade
The United Kingdom’s luxury market is worth $49.5 billion, with that number forecast to increase to $78 billion to $87 billion by 2019, according to a new report from Walpole.
Kering releases star-studded PSA to combat sexual assault
French group Kering’s corporate foundation is looking to alter the conversation around sexual assault on college campuses in the United States with the release of a PSA in partnership with Generation Progress’ It’s On Us campaign.
FTC issues new social media and endorsement guidance
The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.