The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.
French fashion house Givenchy is giving the opportunity to attend its spring/summer 2016 runway show in New York to all of its fans rather than a select few.
As department stores find themselves facing increasing pressure from ecommerce-only players, a seamless omnichannel approach will enable them to remain competitive, according to a new report from L2.
Independent retailers are still slow to adopt mobile payment services as the majority of consumers are not asking for it, with over 40 percent of businesses uninterested in ever introducing contactless payment options, according to a report by Lightspeed POS.
Why is it so hard to succeed in a market where consumers love online shopping, mobile commerce and foreign brands in equal measure?
Alber Elbaz, artistic director of French fashion house Lanvin, is the subject of a new photography exhibit in Paris.
As Amazon’s penetration into high-income households becomes increasingly apparent, luxury brands are going to need to find new ways to avoid losing to their online-only competition, according to a new report by Shullman Research Center.
Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.
Four Seasons Hotels & Resorts is showing that its Canadian roots extend worldwide with a charity initiative celebrating one man’s fight to end cancer.
British automaker Aston Martin is entering a multi-year partnership with yacht brokerage firm Northrop & Johnson to deliver bespoke services to consumers at shows and cultural events worldwide.
