Talk-worthy, shareable content key to word of mouth amplification: report
The Ritz-Carlton Hotel Company leads online conversation among hospitality brands in the United States, according to a new report by Engagement Labs.
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Social ad budgets should be moved over to media teams: Forrester
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.
Why luxury brands must invest more in digital advertising
“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.
BRIC affluent buy 12pc of secondary homes abroad: report
Most ultra-high-net-worth consumers make investments in residential real estate, with 79 percent owning at least two homes, but for those in emerging markets, these property purchases are often for more than pleasure, according to a new report from Wealth-X and Sotheby’s International Realty.
How wearables hold potential for consumers and brands
IDC estimates that technology manufacturers will ship a total of 45.7 million wearables in 2015 and that, by 2019, total shipment volume will reach 126.1 million globally.
Tips for building a luxury brand on Instagram
Too many high-end brands shy away from Instagram out of fear that they cannot control their image.
Gemfields continues transparency efforts via African wildlife conservation
Colored-gemstone miner Gemfields has announced plans to help raise the awareness needed for the conservation of the world’s lions.
Four Seasons furthers continued Asian expansion by hosting design awards
Four Seasons Hotels and Resorts is furthering its presence in Asia by partnering with the International Interior Design Association to sponsor the 2015 Best of Asia Pacific Design Awards.
Luxury consumer preference for experience over ownership heralds sharing economy
With the experiential luxury sector consistently outperforming any other sector of luxury goods, luxury brands are challenged to become purveyors of self-expression and lifestyle.
Why Bluetooth could be the game-changer in mobile payments
The answer to merging the worlds of mobile and in-store retail lies in having a solution that offers the factors of function, convenience and a great user experience.