Why Apple Watch apps should be one-dimensional

Published: July 20, 2015

You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.

Duty-free spending to grow 51pc in 5 years: report

Published: July 17, 2015

The number of outbound international travelers is projected to reach 1 billion by 2018, creating an opportunity for luxury brands to reach a global audience through airport retail placements, according to a report by Conlumino.

Why store visits are not conversions

Published: July 17, 2015

Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.