Private aviator Sentient Jet, together with its partner the Breeders’ Cup, is offering equestrian lovers an opportunity to witness horse racing history through its latest promotional effort.
U.S. apparel label Michael Kors is continuing the fight to end world hunger with new vigor now that its eponymous founder has been named a United Nations World Food Programme Global Ambassador Against Hunger.
French department store Galeries Lafayette is showcasing the art of France with the continuation of its annual event “Art on Display.”
Mulberry and Graff Diamonds are among the brands celebrating their British heritage stateside through the “Great Britain Campaign on Madison Avenue” initiative.
Four Seasons Hotels and Resorts is encouraging female consumers to care for their bodies with a new initiative featuring running, stand-up paddle boarding and yoga.
While much has been made of the strong adoption of programmatic buying, a new report from the Interactive Advertising Bureau and PwC reveals adoption is stronger on desktop, with mobile facing a number of challenges.
For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.
LVMH-owned cognac maker Hennessy is exploring a “shared devotion to creative transformation” through the annual V.S Deluxe limited-edition bottle series.
French couture house Chanel will celebrate the creative spirits of Gabrielle “Coco” Chanel and Karl Lagerfeld through a fall exhibit at London’s Saatchi Gallery.
Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.
