Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.
French jeweler Van Cleef & Arpels is educating New York-based consumers on watchmaking through a course led by the brand’s school.
Condé Nast-owned British Vogue is showing its involvement in the fashion community by hosting Fashion’s Night Out in London Sept. 10.
LVMH-owned Champagne maker Veuve Clicquot is outfitting ticket holders for its annual Polo Classic May 30 through a partnership with department store chain Saks Fifth Avenue.
People’s fear of missing out is probably most present when people feel that something may be scarce.
Auction house Sotheby’s is showcasing its street cred with a selling exhibit in partnership with hip hop artist Drake.
Danish jeweler Georg Jensen is honoring women making a positive impact in the world by sponsoring the seventh annual Women of Style Awards presented by InStyle Australia and automaker Audi.
British automaker Land Rover is continuing its support of wildlife charity Born Free through its partnership on a new lion enclosure and visitor center in Ensessakotteh, Ethiopia.
French fashion house Chanel was found to have the highest level of brand awareness in China, with 84 percent of surveyed consumers citing familiarity with the brand, according to a new report by Bomoda.
Travel industry sales are expected to climb to $671 billion by 2018, and sales booked through mobile are expected to grow approximately 800 percent during this period, according to a new report by L2.
