Hublot wins big with sponsorship of Mayweather fight
Swiss watchmaker Hublot is enjoying a publicity spree after the brand’s latest ambassador won “The Fight of the Century” in Las Vegas on Saturday night.
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Lamborghini elevates Huracan race car for season boost
Italian automaker Lamborghini is drumming up interest for the rest of its racing season by introducing the Huracan GT3 race car in North America.
How digital activity logging is changing customer research
Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.
Brazil interior’s mix of opportunities, challenges requires altered approach: BCG
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
Implicit, collaborative data collection minimizes privacy concerns: report
The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2.
Bentley cruises on two wheels for charity
British automaker Bentley Motors threw its racing credentials behind the charitable shopping platform Care2Save by participating in a 170-mile bike ride May 1.
Prepare to target users pairing the Apple Watch with their iPhones
As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.
Ferragamo explores its Florence home through museum exhibit
Italian fashion label Salvatore Ferragamo is honoring its Florentine roots as the city celebrates 150-years as the figurative “capital” of Italy.
Chanel taps South Korea for annual cruise collection presentation
French fashion house Chanel will present its cruise 2015-2016 collection in the South Korean capital of Seoul on May 4.
4 trends dominate affluent purchasing post-recession, claims YouGov exec
NEW YORK – Affluent consumers are increasingly ready to purchase luxury products, providing brands give them plenty of information and appeal to global trends, according to an executive from YouGov at the Luxury Insights Summit 2015 April 29.