BMW earns high brand intimacy, as luxury shows lackluster performance overall: report
German automaker BMW ranked No. 7 out of 10 on MBLM’s Brand Intimacy ranking, which measures deep connections between customers and brands.
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Buying a brand out of bankruptcy: What are you really getting?
Such names as Barneys, Sonia Rykiel, Roberto Cavalli and Diesel all went through the bankruptcy process. Now, with the severe economic impact of COVID-19, it seems likely that bankruptcy filings in the luxury and fashion world will only increase.
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Maintaining a high-touch experience in the new normal
A troika of disruptions – the global COVID-19 pandemic, racial tensions in the United States and environmental changes threatening to reshape markets – has created a new normal. This, understandably, has changed the mindset and buying patterns of many.
US advertiser lobby ANA commits to racial equality in advertising and marketing
The Association of National Advertisers and its Alliance for Inclusive & Multicultural Marketing (AIMM) arm admitted slow progress in all areas of diversity and inclusion as the United States grapples with angst over racial inequality and police brutality toward African Americans.
Will sustainability thrive in the midst of the COVID-19 coronavirus?
Will a focus on cleanliness and social distancing alter the way retailers and shoppers think about sustainability?
Retail real estate will drop this year, but outlook positive for 2021
As the retail world begins to slowly reopen in the United States, the commercial real estate business could feel the after-effects of the COVID-19 lockdown for the rest of the year.
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How and why I am launching my luxury footwear brand
A young veteran of Giorgio Armani, Ralph Lauren, Valentino and A. Testoni has decided to give entrepreneurship a go. Jennifer Stucko is founder/CEO of Prota Fiori, a women’s luxury footwear brand created on the ethos of sustainability, fully sourced and made in Italy.
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We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.