French conglomerates LVMH, Kering reaffirm support for environment
French luxury conglomerates LVMH and Kering has both expressed their support to World Environment Day June 5 with films to illustrate their commitment.
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3 steps brands can take to boost bottom line by creating behavior change
As the United States, Europe and other parts of the world reopen after months of shelter-in-place, we are seeing just how difficult it is to convince consumers to change long-established behaviors – or adapt to new ones, such as wearing masks or keeping physical distance.
Kering sponsors France’s We Love Green event as it goes virtual
Kering has signed on to continue its sponsorship of the French We Love Green festival that has gone virtual this year to illustrate its allegiance to sustainability and to bring fresh content to viewers still at home.
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Remote storytelling: Real-time persuasion in a virtual setting
Stories can be up to 22 times more memorable than facts alone, allowing your message to resonate with decision-makers on both intellectual and emotional levels, giving you an edge in your argument.
Post-work shopping may suffer once stores reopen with fewer office-goers
Comparing shopping trends mid-April through mid-May through the COVID-19 lockdowns has unearthed online behavior that will likely shape in-store retail strategy once bricks-and-mortar operations resume in most cities worldwide.
6 ways how consumer goods and services will transform post-pandemic
Market researcher Euromonitor focuses on cross-industry themes to help marketers adapt to a new business landscape where per-capita global consumer expenditure is expected to drop by nearly 5 percent.
Why luxury brands should explore virtual work events to boost morale
Not only has COVID-19 hurt the health of consumers worldwide, it is also impacting the tenor of work culture as employees have been forced to work from home for months on end.
The end of efficiency
Across industries, companies aspired to stay lean to keep profits high. No one wanted cash sitting in their balance sheet, or inventory sitting in their warehouse. Now they are learning the value of inefficiency in real time.
ANA, largest trade body for US advertisers, opposes Trump executive order treating social media companies as publishers
President Trump, with his executive order, is using his bully pulpit to issue threats, the Association of National Advertisers’ top lawyer said.