3 use cases for A/B testing on mobile

Published: April 21, 2015

A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.

Do not fetishize technology without consideration to consumer behavior

Published: April 20, 2015

What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.