FLORENCE, Italy – Session highlights from the first day of the Condé Nast International Luxury Conference April 22 included Apple’s Sir Jonathan Ive and Marc Newson, Axel Dumas of Hermès and designer Karl Lagerfeld.
One of the myths surrounding loyalty and luxury customers is that this audience does not value rewards because its wealth is inherited, and they are therefore indifferent to price and loyalty strategies.
The Langham, London is continuing to build anticipation for its 150th anniversary with a search for historic items from the hotel.
Italian fashion brand Fendi is creating one-of-a-kind bags to auction in Japan.
Luxury brands have an opportunity to appeal to an increasingly relevant group of consumers known as the HENRYs, or High-Earners-Not-Yet-Rich, who have more spending power than the middle class and may eventually become wealthy in the future, according to a new report by Unity Marketing.
British automaker Jaguar Land Rover is looking to score points with tennis enthusiasts as the official car of the Wimbledon Championships June 29 to July 12.
FLORENCE – On April 21, the Condé Nast International Luxury Conference kicked off with a welcome reception held at the Four Seasons Florence.
In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.
Waterford Wedgwood Royal Doulton and Jaguar Land Rover are among the brands being transparent about their corporate responsibility through participation in Business in the Community’s 2015 CR Index.
Luxury brands are in the midst of a historic disruption, thanks to the collision of media and technology.
