Published: April 23, 2015
FLORENCE, Italy – Session highlights from the first day of the Condé Nast International Luxury Conference April 22 included Apple’s Sir Jonathan Ive and Marc Newson, Axel Dumas of Hermès and designer Karl Lagerfeld.
Published: April 23, 2015
One of the myths surrounding loyalty and luxury customers is that this audience does not value rewards because its wealth is inherited, and they are therefore indifferent to price and loyalty strategies.
Published: April 22, 2015
The Langham, London is continuing to build anticipation for its 150th anniversary with a search for historic items from the hotel.
Published: April 22, 2015
Italian fashion brand Fendi is creating one-of-a-kind bags to auction in Japan.
Published: April 22, 2015
Luxury brands have an opportunity to appeal to an increasingly relevant group of consumers known as the HENRYs, or High-Earners-Not-Yet-Rich, who have more spending power than the middle class and may eventually become wealthy in the future, according to a new report by Unity Marketing.
Published: April 22, 2015
British automaker Jaguar Land Rover is looking to score points with tennis enthusiasts as the official car of the Wimbledon Championships June 29 to July 12.
Published: April 22, 2015
FLORENCE – On April 21, the Condé Nast International Luxury Conference kicked off with a welcome reception held at the Four Seasons Florence.
Published: April 22, 2015
In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.
Published: April 21, 2015
Waterford Wedgwood Royal Doulton and Jaguar Land Rover are among the brands being transparent about their corporate responsibility through participation in Business in the Community’s 2015 CR Index.
Published: April 21, 2015
Luxury brands are in the midst of a historic disruption, thanks to the collision of media and technology.