Meeting mobile’s challenges with gaming strategy
The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.
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Australian luxury retail growing by 9.8pc: report
Luxury retailing in Australia is projected to be a $2.4 billion industry by 2019-20, according to a new report by IBISWorld.
Data-driven marketing strategies see 47pc increase in consumer loyalty
Collecting data for marketing purposes is becoming the way of the future, but 21 percent of brands surveyed do not collect any analytics, according to a new report from Forbes Insights.
Bloomingdale’s speaks to sports fans with NBA campaign
Department store chain Bloomingdale’s is showing off its sportier side with a multichannel campaign celebrating the 64th NBA All Star Game.
Ritz-Carlton to present insight to brand at symposium
The Ritz-Carlton Leadership Center is sharing its hospitality expertise with industry experts and brand leaders this spring at its “Your Journey to Service Excellence” symposium in Dallas, TX.
Mobile versus being mobile: Match Web site experience to customer intent
The increasing ubiquity of smartphones continues to present opportunities and challenges for all online retailers.
Fragrance Du Bois aligns with women’s causes in the Middle East
Niche perfume house Fragrance Du Bois honored women in the Middle East by participating as a sponsor for the Arab Women Awards 2014.
Alfred Dunhill keeps G. Lorenzi alive with temporary exhibit
British menswear label Alfred Dunhill is inviting its consumers to its London boutique to share the history of the Cutler of Milan.
Demand and spending for art declines: report
The retail art business is dramatically switching gears from a gallery-driven business to an online and direct-to-artist industry with 30 percent of affluent consumers purchasing online, according to a new report from Unity Marketing.
Fairmont delves into local culture with ice festival
The Fairmont Chateau Lake Louise, Alberta, Canada, is teaming with the neighboring tourism office for an annual event at the 21st Ice Magic Festival.