Brands look to Q4 for revenue uptick: Wealth-X
Data collected from consumers is essential for engaging and maintaining relationships with ultra-high-net-worth clients, according to a new study by Wealth-X.
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Better retail experiences depend on technology integration: report
Consumers are extremely connected through many different digital touchpoints and it is up to retailers to use these opportunities to connect with their clients, according to a new report from IDC.
Days of mass-marketing winding down
We are now in the “all about me” era in which well-informed and proactive customers demand personalization from brands across all touch-points.
Maserati brings centennial to Miami
Italian automaker Maserati is corralling loyalists for a trip through Miami to celebrate the brand’s centennial.
Harrods encourages consumer participation for Christmas celebrations
British department store Harrods is revealing its holiday festivities with a social video and several in-store events.
Facebook ranks 3rd for reach, 28th for engagement: report
The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.
Apple Watch set to become gatekeeper to the iPhone
On the smaller screen it will be harder to gain attention and spark engagement using tried-and-true methods of media buying and broadcast messaging.
Beacons and Apple Pay deliver stepped-up shopping experience
With token technology, fingerprint security and major bank partners, Apple may have finally cracked the mobile pay code.
Harrods hosts Fashion Lab event for aspirational consumers
British department store Harrods is having an event for readers of the magazine Grazia in the store’s Fashion Lab.
Trump unveils new hotel in Middle East
Trump Hotel Collection announced its plans to open a 33-floor hotel in Baku, Azerbaijan, by June 2015.