Baccarat lights up Rodeo Drive with chandeliers
French crystal maker Baccarat is continuing its 250th anniversary celebration by lighting up Rodeo Drive in Beverly Hills with chandeliers.
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JetSuite unveils brand-building offer for Veterans Day
Private jet charter company JetSuite is inviting veterans to book an entire suite for $1 on Veterans Day Nov. 11.
Breguet burnishes design, technical credentials in Geneva
Swiss watchmaker Breguet was awarded one of the watch industry’s most prestigious awards at the Grand Prix d’Horlogerie de Genève for its Classique Chronométrie timepiece.
St. Regis brings polo credentials to Abu Dhabi
St. Regis Hotels & Resorts is expanding its polo efforts by joining the upcoming Sentebale tournament Nov. 20 in Abu Dhabi to benefit charities.
Trump Collection leverages 2016 election frenzy for Washington debut
Trump Hotel Collection is capitalizing on the excitement surrounding the presidential election with a unique bidding initiative coinciding with the Trump International Hotel’s Washington debut.
Making luxury translate to digital
Marketing luxury online has notoriously been a tricky call for many brands. Perhaps it is because the medium is, by its very nature, proletarian.
Vacheron Constantin fetes Year of the Goat with ultra-exclusive timepiece
Switzerland’s Vacheron Constantin is celebrating the Year of the Goat with a limited-edition Metiers d’Art Legend of the Chinese Zodiac timepiece.
Veuve Clicquot honors exceptional women in business with award
LVMH-owned Champagne maker Veuve Clicquot honored successful women in business with an awards ceremony in France Nov. 3.
Successful women in mobile marketing do not wait for karma
Do you remember learning about Newton’s Third Law of Motion in high school? It states that for every action, there is an equal and opposite reaction.
How to help big brands navigate the new media frontier
In the past, brands and agencies have shied away from mobile advertising. It was too new, too unexplored, or too confusing. Even now, some brands simply do not know how to monetize these new media channels.