Book excerpt: The End of Marketing
No matter how easy it is to reach potential customers, the relationship between brand and consumer needs the human touch.
Search Results for:
Coronavirus killed the modern aspiration economy. What comes next?
How the fragility of the modern aspiration economy reveals the future of spending.
Half of fashion suppliers will face financial issues in next six months
The COVID-19 pandemic has hit every end of the fashion spectrum and suppliers are the latest companies hurting from the virus-induced financial collapse.
How AI can help retailers using markdowns to dispose inventory
Especially in retail, AI and machine learning are being used to generate smarter pricing methods, with 73 percent of retail executives expecting their companies to engage in intelligent automation pricing by 2021.
5 steps to compelling digital brand stories
As marketers continue to increase their focus on digital marketing, the top priorities will be on tactics that provide additional information, tactics such as organic searches, email marketing, paid search, and content marketing.
Filling 5 consumer needs to ensure your brand makes it through COVID-19
Economic upheaval on this scale will lead to a whole new group of brands that win and lose. Leaders everywhere are asking themselves how to make sure they are winners.
Filling 5 consumer needs to ensure your brand survives COVID-19
Economic upheaval on this scale will lead to a whole new group of brands that win and lose.
Shape of post-COVID-19 retail
When bricks-and-mortar retailers reopen worldwide, they will not simply return to business as usual. Here are a few ways I suspect they might adapt.
Voice of employee is brand’s greatest customer experience asset
Even as they make strides to listen to their customers better, brands might be ignoring a voice that is just as critical: the voice of the employee.
10pc increase in online penetration could cause 5pc drop in store profitability: McKinsey
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.