China is key to luxury’s return to growth after the COVID-19 lockdowns evaporated sales worldwide. What lessons can luxury marketers learn from China’s response to the pandemic? Is there a new playbook for luxury and what are its rules? To find out, please register for American Marketer’s free webinar with Agility Research & Strategy on Wednesday, May 13 at 11 a.m. to noon ET (New York time).
The luxury market is likely to contract 20-35 percent this year, as the COVID-19 pandemic has shut down the world and brought business across luxury sectors to a halt, according to an updated Bain & Company report.
I suspect that this period of sluggishness and apprehension will be short-lived and that, with proper precautions and strictly following advice set by global health leaders, the travel industry can bounce back within 12 months.
I suspect that this period of sluggishness and apprehension will be short-lived and that, with proper precautions and strictly following advice set by global health leaders, the travel industry can bounce back within 12 months.
As social distancing becomes the new normal throughout the United States and the world, professionals across industries are making drastic and immediate changes to their work and presentation styles.
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys.
As retail stores reopen in the United States exiting COVID-19 lockdowns, shoppers claim they are ready to buy apparel but do not feel safe trying the garments on over health concerns.
In The Company I Keep: My Life in Beauty, Mr. Lauder outlines the role he played in transforming the mom-and-pop business that his mother founded in 1946 in the family kitchen into a company with multiple brands including Estée Lauder, La Mer, Bobbie Brown, Clinique and Origins, among others.
What does the founder of one of the leading lifestyle and travel PR firms have to say about the biggest switch in mindset with affluent holidaymakers?
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
