Status spirits market on the rise, and likely to endure recession
Alcoholic beverages that retail for $100 or more, the so-called “status spirits” market, grew 7 percent annually from 2014 to 2018, becoming a $8.3 billion market.
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How luxury brands can innovate in digital
Brands have struggled to catch up with the connected, modern luxury customer, as the mechanisms they relied on to build exclusivity have disappeared.
Will brands need to reposition post-pandemic?
Just in: brand focus is not on the end customer, but on the communities to which they belong.
Which shopping malls are recovering faster in China?
Shopping malls and luxury brands who were the No. 1 choice for shoppers before the crisis regained customers first.
Louis Vuitton retains position as world’s most valuable luxury brand
The LVMH-owned brand was valued at $51.8 billion by the BrandZ report’s producers, ad agency conglomerate WPP and its Kantar market research arm.
Luxury draws more first-time buyers online than other retail verticals during lockdown
Luxury online purchases from first-time buyers were up 181 percent year-over-year in April 2020, as shoppers turned to ecommerce for purchases of goods they would have usually bought in stores.
How HENRYs have redefined modern luxury
There is no question about it: brands looking to thrive and even just survive in today’s market are those that understand the millennial consumer. However, not all millennial consumers are created equal, especially when it comes to income and potential spending power.
Premium publishers experiencing slight rebound in ad spend projections
Channels with greater flexibility and agility in creating, editing and optimizing creative will experience less of an impact, per a new IAB study of advertising buyers’ intentions.
Podcast: Euromonitor’s Fflur Roberts on long-term lull seen in global luxury over COVID-19
Many consumers, particularly the aspirational, may not be able to justify buying personal luxury goods such as leather goods, fashion, watches and jewelry as some see no reason to use them in the foreseeable future.
7 rules for reinventing your luxury business model post-pandemic
Even though we now live in a digital world, most luxury goods and services brands operate like Industrial Age pipelines with rigid linear processes and high fixed costs.