Brands must rethink their approach to CRM via mobile
As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.
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Story behind Champagne’s cost
Today’s bubbly is actually still rarer than most people understand and there are clear production reasons why it is still expensive.
Mercedes-Benz outpaces competitors with digital: L2
Mercedes-Benz, Lexus and BMW received top scores in L2’s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.
Hublot creates watch to celebrate Swiss and Chinese trade agreement
Swiss watchmaker Hublot is creating an official commemorative watch to honor the Free Trade Agreement between the People’s Republic of China and the Swiss Confederation.
Hotel brands glide into Fourth of July weekend
The extended weekend has given hotel brands extra space to craft compelling packages for the Fourth of July.
Jenn-Air hosts food-centric event for PFLAG
Appliance maker Jenn-Air is celebrating its ties to the culinary world with an event featuring the Food Network’s Anne Burrell.
Affluent shoppers drive retail consumption: report
Targeting and attracting the business of affluent consumers is fundamental to a retailer’s economic success, according to a new survey conducted by Unity Marketing.
Hublot looks beyond World Cup stadiums to local community
Swiss watchmaker Hublot enlisted local support to build a playground for children in the favela Jacarezhino in Rio de Janeiro.
Gucci bolsters music commitment through Grammy Camp scholarships
Italian fashion label Gucci is continuing its support of emerging musicians by inviting students from around the world to participate in the Grammy Foundation’s Grammy Camp July 12-21.
Bentley prepares for 2015 Power on Ice series
Bentley Motors is opening up registration for its 2015 Power on Ice program in northern Finland.