Trump SoHo fosters entrepreneurial spirit early with kids program
Trump SoHo New York is improving the family experience with its Young Entrepreneur SoHo program that aims to foster business-oriented behavior.
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Audi continues polo alignment with Coronation Cup sponsorship
Audi, Piaget and The Financial Times’ “How to Spend It” are among the luxury brands coming together July 26 for the Coronation Cup in Egham, Britain, at the Guards Polo Club.
Missoni pays homage to founders, Brazil with charity auction
Family-owned fashion brand Missoni is participating in a charity auction organized by Italian retailer Luisa Via Roma to benefit underprivileged children in Brazil.
Louis Vuitton rounds out World Cup promotions with branded trophy case
French apparel and leather goods house Louis Vuitton is paying homage to its heritage as a maker of steamer trunks in an unexpected place.
Auto brands generate highest engagement on Instagram: L2
Automotive brands have embraced social media at a higher rate than brands in other product categories, according to a report from L2.
Luxury retailers target cycling enthusiasts during Tour de France
Tour de France is underway and luxury brands are latching on to engage race enthusiasts.
Jaguar Land Rover eases military transition into workforce
British automaker Jaguar Land Rover is helping former military personnel transition into the workforce with an expanded training program.
IWC Schaffhausen creates special-edition watch to promote philanthropic efforts
Swiss watchmaker IWC Schaffhausen is demonstrating its support for Laureus Sport for Good Foundation with the annual special-edition Laureus watch.
Innovating luxury and improving the shopping experience
The United States is an emerging market when it comes to luxury. The country has 23 percent of the world’s GDP and 44 percent of ultra-high-net-worth individuals and 30 percent of the world millionaires. Yet the U.S. represents only 20 percent of luxury good sales.
Mercedes-Benz hosts Evolution Tour to reach younger consumers
Mercedes-Benz is hosting a summer and fall concert series across the United States featuring three rising artists.