Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.
For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.
With all six of its indexed brands netting top 10 rankings in L2’s latest report, Starwood Hotels and Resorts demonstrates that portfolios can evenly employ digital innovations across brands.
Jaguar Land Rover North America is launching two very different campaigns on each coast of the United States.
Millennials are more likely than other age groups to seek out hotels with luxury services, according to a survey by Chase Card Services.
French couture fashion house Dior is highlighting legendary pieces from its archive with a traveling exhibit.
Under discussion is the industry’s focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success.
Italian fashion house Prada is continuing the support of the arts with a new exhibition that explores the connections between art and sound from the 16th century to modern day.
French atelier Chanel is traveling the globe with its “Paris-Dallas” Métiers d’art collection’s fashion show.
Italian automaker Maserati is calling model owners from around the world to celebrate its centennial Sept. 18-20 in Italy.
