Missoni seats consumers front row through charity auction
Italian fashion house Missoni is hosting an online charity auction for tickets to its next fashion show.
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Breitling captures spirit of aviation using video engagement
Swiss watchmaker Breitling is using its history of aviation as a way to interact with enthusiasts on social media.
Jaguar Land Rover Canada offers test drives at equestrian event to target new consumers
Jaguar Land Rover Canada is trying out a different kind of horsepower at the three-day equestrian event, Bromont CCI***.
Interior Brazilian cities poised to ignite next wave of growth: BCG
A new report by Boston Consulting Group argues that Brazil’s interior market, the cities outside of major metropolitan areas, are underserved by companies across sectors and consumers there have nearly 20 percent more disposable income on average than their primary city counterparts.
What iOS 8 means for marketers and mobile engagement
With iOS 8 unveiled at WWDC this week, Apple is giving us a glimpse at a key enhancement that will reduce friction for bidirectional communication between users and the services they trust with space on their phones and in their lives.
LVMH renews sustainability status through Green Week partnership
Luxury conglomerate Moët Hennessey Louis Vuitton is spreading news of its ecologically sound practices through its third annual participation in the European Commission’s Green Week.
Why “interactive” is not synonymous with “online”
Just because something is online does not mean that it is interactive. Similarly, an interactive experience does not have to be online.
Gucci Museo travels to Brazil in time for World Cup
Italian fashion house Gucci has brought its museum across the Atlantic Ocean for the first time with an exhibit at the JK Iguatemi mall in São Paulo.
Innovation can unchain mobile advertising’s growth
Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience.
Tips and tricks for mobile testing: A software tester’s roadmap
My goal with this article is to provide some practical advice to keep you from getting lost in the world of mobile testing.