Armani, Missoni discount for charity at Convivio Milan
Fashion brands are donating their merchandise for a cause at this year’s Convivio Milano trade show.
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Audi, Swarovski pioneer designs with Design Miami/Basel collaborations
Art enthusiasts are making their way to Design Miami/Basel in Switzerland June 17-22 to check out the nearly 50 galleries displaying work from established and emerging designers.
The 7 “Cs” of mobile advertising
The seven “Cs” I am referring to are the seven pricing models used for buying ad campaigns on mobile. If you are not familiar with the various cost structures, you are likely to be shocked when the pricing model you chose does not align with your campaign goals
Brand experiences biggest driver of auto purchases: report
Prior brand experience influences 62 percent of consumer purchases, followed by dealership experiences at 59 percent, according to a new report by Foresight Research.
De Beers aims to inspire with Moments in Light portrait effort
De Beers, the “jeweler of light,” is illuminating women’s causes through a portrait series that highlights the talents and achievements of five women across various industries.
Big 3 challenges of mobile advertising have finally been solved
For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.
Poltrona Frau gives consumers up-close look at construction through Spain events
Italian furniture brand Poltrona Frau is highlighting the craftsmanship of its pieces through a touring event.
Why soft launches are becoming the game marketer’s best weapon
Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.
Typecasts about wealthy should be demystified: report
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
Wedgwood partners with British Fashion Council to support young talent
British luxury home and lifestyle brand Wedgwood is the primary sponsor of the British Fashion Council’s millinery project.