Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
Lyst’s first-quarter data showed that Off-White’s loyal and engaged social following has proven invaluable to generating demand for its streetwear-style products.
In today’s COVID-19 environment, storytelling becomes increasingly important.
Consumers in the United Kingdom are some of the most savvy online shoppers in the world, and retailers that want to survive in the market should offer smooth ecommerce experiences with good delivery and return options.
The streaming music platform should serve as a role model when it comes to data privacy compliance and user choice.
Much has been written about working from home. But how do CEOs across key sectors handle decision-making from a couch, study or dining table?
As the world pauses for COVID-19, luxury brands have an opportunity to design, implement and diffuse digital technology throughout their organizations.
Mission critical elements of operational agility and what they mean for individual businesses and industry at large in the post-pandemic era.
Drastic economic, cultural and social shifts bring upon novel needs, desires and even aesthetics. In a time of paradigm shifts, new categories capitalize on cracking niches in the cultural fabric.
Challenging times are opportunity disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity.
