Only six weeks ago, there were many ways to view the brands in your life. There were business-to-business brands and business-to-consumer brands, vertical categories and all kinds of ways to categorize them. Now there are just two: vital brands and non-vital brands.
Only six weeks ago, there were many ways to view the brands in your life. There were business-to-business brands and business-to-consumer brands, vertical categories and all kinds of ways to categorize them. Now there are just two: vital brands and non-vital brands.
Per the first edition of the EY Future Consumer Index, the segments are “Cut deep,” “Stay calm, carry on,” “Save and stockpile” and “Hibernate and spend.”
Russia was home to 293,000 high-net-worth (HNW) and almost 5,500 ultra-high-net-worth (UHNW) individuals in 2019, making it the fourth-ranking country for billionaires in the world just behind the United States, China and Germany.
Nowadays, with the help of artificial intelligence, the customer is in control: able to research, ask questions, receive support and, in some cases, even purchase 24/7 without human intervention.
Gucci is the most transparent luxury brand ranked by a respected index. But luxury labels lag behind high street chains when it comes to pulling back the curtain on their supply chain and fair trade procedures.
Stephanie Anton, president of Luxury Portfolio International, has initiated a series of conversations with leaders in luxury as members of her real-estate marketing organization are housebound globally under lockdowns.
What are travel experts predicting for the future of travel post-COVID-19 pandemic?
Design thinking as a method for problem solving and innovation has been in existence for many decades, but it has drawn a surge of attention in recent years from both advocates and skeptics.
Per a new DLG study titled “The Online State of Skincare Brands,” the beauty category is going through rapid changes with the rise of direct-to-consumer marketers whose marketing is based on building a sense of community around brand, product and experience.
