Gieves & Hawkes drives interest in fashion talk via prize
British tailor Gieves & Hawkes and The Queensberry Hotel in London are teaming up to drive traffic to Bath in Fashion 2014, a week-long conference celebrating British fashion.
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Applying true luxury marketing principles to the broader luxury sector
True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.
Four Seasons Maui takes to the waves, courts this winter
Four Seasons Resort Maui at Wailea, HI, is renovating its fall and winter attractions with new programs and camps to appeal to the athletically-inclined.
Land Rover expands tailgating at Rolex Kentucky equestrian event
Land Rover is furthering its strong relationship with the world of equestrian sports April 24-27 through an expanded partnership at the 2014 Rolex Kentucky Three Day Event in Lexington, KY.
If a tweet falls in the forest . . .
Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.
Montblanc ups range awareness via Meisterstück ninetieth anniversary capsule
Germany’s Montblanc is feting the 90th anniversary of its Meisterstück writing instrument with a capsule collection that aims to capture and celebrate the spirit of the line.
Go ahead, admit it: these new PC sites suck
In the rush to build the mobile site of their dreams, marketers and publishers have turned their larger-screen Web sites into a nightmare.
Perception of invulnerability leads to highly-strategic shopping trends: survey
The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.
5 tips to boost search engine optimization in a competitive environment
While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.
Fendi, Missoni, Prada boost interior line awareness with Salone del Mobile events
Home furnishing trade show Salone del Mobile kicked off April 8 in Milan, with luxury fashion brands using the event as a platform to showcase their interior collections.