Gucci’s Chime for Change leverages technology to spark social change
NAPLES, FL – A Gucci executive said at the Luxury Summit 2014 that through charity initiatives the label is able to motivate consumers to become more active.
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Mobile ad revenue share report requires native response
The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.
Mercedes-Benz, Rolex gear up for Masters Tournament with sponsorships
Luxury sponsors of the Masters Tournament April 10-14 at the Augusta National Golf Club in Augusta, GA, are getting ready for sustained interaction with the affluent audience that the event garners.
Hudson’s Bay scouts luxury retailers for greater market share
NEW YORK – The president of Hudson’s Bay Company said that the conglomerate is bent on rapidly expanding its retail presence at the eighth annual Columbia Business School Retail and Luxury Goods conference.
Canadian anti-spam legislation and notification opt-in best practices
Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.
Audi projects M.I.A., Janelle Monáe holograms to light up A3 launch
Audi of America celebrated the launch of its entry-level A3 model with hologram-enhanced performances by musicians M.I.A. and Janelle Monáe.
BMW inserts 7 series into buzz surrounding Italian fashion exhibition
German automaker BMW is facilitating “The Glamour of Italian Fashion 1945-2014” exhibition at the Victoria and Albert Museum, London, by acting as the fleet for VIP guests.
Baselworld 2014 innovations propelled by social media
Each year at Switzerland’s Baselworld Watch and Jewelry Show jewelers, watchmakers and fashion houses gather to showcase their latest creations to capture consumer attention by reaching new levels of innovation.
Jaguar gives life to top sports coupe exhibit
Jaguar North America has teamed up with The Peterson Automotive Foundation Museum, Los Angeles, to bring forth an exhibition celebrating the world’s best sports coupes.
77pc of affluent millennials optimistic about economy: report
The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.