Dior gives insider access to atelier in documentary
French couture house Christian Dior is allowing consumers to see the inner workings of its atelier with a documentary premiering during New York’s Tribeca Film Festival beginning this weekend.
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Pay per call and mobile search are the future of mobile commerce
Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.
92pc of affluent consumers made online purchase in Q4 of 2013: report
Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.
Jaeger-LeCoultre positions its high-jewelry with couture fashion via runway show
Switzerland’s Jaeger-LeCoultre fêted its latest high-jewelry collection with a fashion show organized by French couturier Alexis Mabille.
3 recent market shifts in in-game advertising
The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.
57pc of affluent consumers look to shop during sales: report
The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.
Prada revives literary competition to further connect to the arts
Italian fashion label Prada is hosting its second annual Prada Journal competition that asks consumers to submit short stories that use the brand’s eyewear as the starting point for approaching a topic.
Mobile display ads: Early data shows that double opt-in does not improve quality
Early data shows that double opt-in has only a modest impact on accidental clicks.
Luxury automakers boot up new gadgets for NY auto show
Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.
46pc of affluent households have taken a cruise in past 10 years: report
The intent among affluent consumers to purchase a cruise during the next 12 months is rising, according to a report by the American Affluence Research Center.