According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”
International beauty brands are facing stauncher competition from local players in the Chinese market, according to L2’s latest beauty report.
Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.
A fundraising event launching in New York claims to be the largest public deployment of Bluetooth-enabled beacons, giving participants in a citywide egg hunt a way to access clues, rewards and other information.
The techniques that successful subscription-based companies use to acquire and retain its customers in the digital age can be leveraged by all retail brands to build brand equity in an era of waning customer loyalty, and keep customers engaged.
SAN FRANCISCO – As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.
Counterfeit producers are honing their skill and prowess in both crafting and selling luxury handbags by the minute, driven by a never-before-seen rate of online purchases.
Chinese consumers look to a brand’s craftsmanship more than other factors when determining its luxury status, according to a new study by Mintel.
While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.
Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.
