Mobile commerce and the consumer packaged goods arms race
Look around you: The consumer packaged goods arms race is on. It might not be a fight you started, but it is one you are going to have to join.
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App discovery: How to master search and browse to get downloaded
To say that the mobile marketplace is a crowded one is certainly an understatement. That is why the biggest issue facing mobile development and distribution is, was and will continue to be discovery.
Bulgari weaves Milan Fashion Week offer for branded resort
Italian jeweler Bulgari’s hotel and resorts in Milan are anticipating an influx of fashion-forward guests during the city’s annual Fashion Week with a special offer.
Mobile device management in the workplace
Employees using their own devices to access company data can indeed pose a threat to company security.
Cross-channel marketing must-do’s for Valentine’s Day and beyond
With Valentine’s Day fast approaching, the impending date has us all watching brands’ tactics for creatively grabbing customer attention to encourage rich engagement and purchases. But take note as these clever and interactive ideas are not limited to Valentine’s Day.
Screening of the payment should be last resort: Forrester
Although ecommerce fraud has stabilized in recent years, the battle waged by fraudsters has grown increasingly complicated and retailers are not keeping up, according to a report by Forrester Research.
Longines confirms equestrian affinity through FEI Nations Cup role
Switzerland’s Longines is fortifying its relationship with equestrian sports through a social video that highlights the watchmaker’s involvement with the FEI Nations Cup.
Porsche looks to reclaim Le Mans title via fresh ideas
German automaker Porsche is returning to Le Mans 24 Hours race after a 16-year leave and is hyping up its mission with an extensive digital campaign.
Making the case for responsive ad units in midst of mobile design debate
The shift in consumers’ content consumption behavior from desktop to mobile creates a unique set of challenges for publishers and content providers.
Lessons from Luxury FirstLook: Strategy 2014: Part two
Combine the information-rich online platform – data mining – with the geographic-specificity of mobile and the high touch service of a bricks-and-mortar retailer, now that is something I can believe in.