In the past, retailers and brands have thought to build it and they will come. But shoppers do not want the hassle of having to go out of the way to adapt their shopping habits to mobile commerce.
In the race to be first to market, is it a possibility that we are simply sprinting on a treadmill?
British gun and rifle maker James Purdey & Sons is continuing its bicentennial anniversary with a trio of guns that represents the brand’s history of fine craftsmanship and lifestyle.
Luxury automakers stage wintry events to show off the control of their vehicles, but throughout the year driving events and tours present occasions to draw new consumers and solidify loyalties.
French ski wear label Moncler opted out of the typical runway show again for its Grenoble fall 2014 presentation, choosing to place a 60-piece chorus in lit boxes on stage at the concert hall Hammerstein Ballroom in New York.
Following the completion of The Scott Expedition, Land Rover continues to demonstrate its ability to find brand-appropriate ambassadors.
You have seen the stats: 78 percent of shoppers already use their smartphones in bricks-and-mortar stores, according to Google. Half of shoppers have also approached the checkout stand with coupons on the screens of their mobile devices.
This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online counterparts.
British department store Harrods partnered with British Airways to host a fashion show mid-flight on an A380 plane.
Four Seasons Resort Maui at Wailea, HI, is inviting affluent consumers with a penchant for charity to participate in a range of community “voluntourism” offers.
