Personalization is key for beauty omnichannel strategy: L’Oreal Luxe exec
NEW YORK – Luxury cosmetic brands need to focus on a customer-driven messaging strategy to see results, said a L’Oreal Luxe executive at Luxury FirstLook: Strategy 2014.
NEW YORK – Luxury cosmetic brands need to focus on a customer-driven messaging strategy to see results, said a L’Oreal Luxe executive at Luxury FirstLook: Strategy 2014.
Luxury real estate prices remained relatively flat in 2013, but demand continues to climb in the world’s major markets, according to a report by Christie’s International Real Estate.
NEW YORK – The former boss of LVMH North America asserted at Luxury Daily’s Luxury FirstLook: Strategy 2014 that the new luxury players popping up lack the cultural cachet that the old-world heritage brands have, creating a rift in the luxury industry.
NEW YORK – A senior marketing executive at The Peninsula Hotels said at Luxury FirstLook: Strategy 2014 that the brand’s family-based heritage gives it a level of control over details that contractual hotels do not have.
NEW YORK- Following the recession, luxury consumers became more focused on quality than quantity, said a senior executive at American Express Publishing at Luxury FirstLook: Strategy 2014.
NEW YORK – A senior executive at Swiss skincare marketer La Prairie at Luxury FirstLook: Strategy 2014 explained that the brand has elevated the customer to the center of its recent transformation.
Half of the mobile sites examined in L2’s latest China report offer click-to-call customer service and a quarter provide one-click email for customer service.
Four Seasons Hotel Cairo at Nile Plaza is catering to Chinese travelers Jan. 31 – Feb. 9 with an immersive Chinese New Year celebration at its 8 restaurant.
Italian jeweler Bulgari is co-sponsoring a short film contest in which entrants must use the house’s gems as inspiration for their art.
Jeweler Tiffany & Co. tapped Matthew Miele, director of “Scatter My Ashes at Bergdorf’s,” for a documentary chronicling its history to be released in 2015.