High-end spirit brands facing disruption from new players: study
Balvenie beat out other high-end scotches and Patron rose to the top of tequilas in the latest Luxury Brands Status Index 2014 from The Luxury Institute.
Search Results for:
Why advertisers and publishers should take native ads seriously in 2014
If 2013 is when native advertising made its introductions, 2014 is when it raises the stakes. Here are six trends showing why advertisers and publishers need to get serious about native ads in the next year.
Seeing mobile as a sustainable solution
At Interbrand’s recent “True Stories Sustainability Conference” in New York, I was inspired by some of the great work shared by the companies that included Unilever and Patagonia.
Location-based advertising bridges online and physical retail
Mobile as a platform has inherent advantages such as geo-location capabilities that can offer advertisers valuable insight into shopping habits and consumer behavior, data that can be used to fuel future campaigns.
Now is the time to analyze mobile marketing efforts
What might be more terrifying than not keeping up with the latest and greatest mobile technology is not knowing how to measure and analyze the data gathered through marketers’ efforts.
Guerlain fetes 160-year-old fragrance bottle with artist exhibition
LVMH-owned cosmetics brand Guerlain is commemorating the 160th anniversary of its Bee fragrance bottle with an exhibit featuring nine art pieces inspired by the bottle housed in its boutique on the Champs-Élysées.
Audi fosters marketplace for mobility with Urban Future Initiative
German Automaker Audi is continuing to grapple with pressing global issues through its Urban Future Initiative Award 2014 that commenced Jan. 6, the evening before the opening of the International CES in Las Vegas.
7 strategies to maximize local mobile advertising
Local mobile advertising is one of the most effective marketing investments for growing businesses, but just how effective?
Mercedes-Benz continues mission to teach responsible driving
Mercedes-Benz is bringing its Teen Driving Academy to San Diego to offer driver education and training through its Department of Motor Vehicle-certified Mercedes-Benz Driving Academy beginning in mid-2014.
Top 10 mobile trends for brands in 2014
It is that time of the year again. Last year was incredible for mobile and, if anything, 2014 is shaping up to be even more momentous and exciting.