Bitcoin, 3D-printing to make waves in 2014: report

Published: December 23, 2013

A new report by JWT retail hypothesizes that the notion of a circular economy will pick up speed and fair trade apparel will become more widely accepted by retailers in 2014.

Connecting the 5 pillars of mobile marketing in 2014

Published: December 18, 2013

Pundits, reporters, analysts and industry experts are busy laying claim to 2013. The industry is in agreement that 2013 has been a banner year for mobile. This sentiment is not very different from 2012.

Salon du Chocolat New York gains insights from Columbia, Parsons

Published: December 17, 2013

NEW YORK – Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” devised methods for improving the annual Salon du Chocolat trade show in New York.

3 key mobile takeaways for marketers this holiday season

Published: December 17, 2013

Before your business starts throwing dollars toward mobile campaigns to reel in armies of shoppers at the mall, buyer beware: much of the conventional wisdom about how and where people use their devices is wrong.

Columbia, Parsons view Dior stylist as link between brand and consumer

Published: December 16, 2013

NEW YORK – Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” worked with French atelier Christian Dior to propose a strategy that aims to build trust among consumers and sales associates in a retail climate where that relationship has begun to fray.