Making SMS a fashionable option for brands
SMS can be the boring three-pack of cotton knee-highs, plopped loosely in an indistinguishable bin which people barely take notice.
Search Results for:
The race to draw guests in New York for New Year’s Eve
Do affluent travelers pay attention to the spate of New Year’s Eve offers by luxury hotels, or do they stick with experiences that they know they can trust?
Demand more from your mobile ad spend: Measure what matters
To know they have created successful, effective campaigns that enhance the bottom line, brands must use mobile advertising that is measureable. This is not negotiable.
With the rise in mobile-first and mobile-only consumers, what happens to the second screen?
For me, my device is my first screen, for some others, a mobile device might be the only screen. So what does this mean for advertisers looking to reach my peers and I? Does the idea of cross-screen media plans disappear?
L2 Think Tank is 2013 Luxury Researcher of the Year
L2 Think Tank is Luxury Daily’s 2013 Researcher of the Year for its fast-growing report portfolio and rigorous research methods that empower luxury brands with blueprints for digital proficiency around the world.
86pc of travel agents report rising or consistent bookings: report
The European River Crossing came in as the hottest 2014 destination travel trend, according to a new survey by the Travel Leaders Group.
Looking back at 2013: Report card on top mobile predictions
At the beginning of this year, I wrote a column in Mobile Marketer on the Top 10 mobile trends for brands and marketers for 2013. I know, I know – the massive post-holidays hangover must have clearly clouded my judgment.
Mobile’s effect on the payments landscape
A recent comScore report revealed that there were one billion credit and debit cards in circulation in the U.S. in 2012 – approximately three cards for every person.
Visual search may offer deeper mcommerce engagement
Recent advancements in the area of visual search are setting the stage for a major shift in how people interact with the world around them and how those selling can better interact with those buying.
How the mobile phone is the conduit for the multiscreen era
As a ubiquitous medium, mobile provides the go-between for media engagement and consumption across multiple platforms.