Columbia, Parsons students develop Balenciaga boutique launch strategy

Published: December 13, 2013

NEW YORK – French fashion label Balenciaga worked with a team of students from Columbia Business School and Parsons School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” to generate ideas for upcoming boutique launches.

L2 Think Tank recaps year, forecasts 2014

Published: December 13, 2013

NEW YORK – L2 Think Tank recapped some of the year’s key digital moments and trends, what to expect in the coming year and its own global ambitions at a gathering of its members Dec. 12.

Exhibits not likely to introduce brands to new audience

Published: December 13, 2013

From collaborative art installations to displaying iconic pieces of jewelry, nearly every brand has curated a museum exhibit to showcase their heritage and identity from their own perspective.