Bugatti taps ultra-affluent North American market with driving experience
French automaker Bugatti is ingratiating itself with prospective North American consumers via a day-long driving program in the Grand Sport Vitesse model.
Search Results for:
LVMH creates $400K design prize to cultivate young talent
LVMH Moët Hennessy Louis Vuitton has introduced a new annual international design competition to uncover new talent and assist them in starting their fashion careers, proving the conglomerate’s influential position in the fashion industry.
Guerlain fetes world’s largest beauty store via Google+ Hangout
France’s Guerlain is inviting consumers to virtually step inside its newly renovated Parisian flagship boutique with a guided tour on Google+ Hangout on Air Nov. 22.
Jaguar inflates British Villain aura with F-Type Coupé launch
British automaker Jaguar cranked up the anticipation for the new F-Type Coupé model that was unveiled Nov. 19 at the Los Angeles Auto Show with a series of mysterious social media posts that bolster the brand’s latest umbrella campaign.
Vacheron limits Chinese Year of the Horse watch series to 24
Switzerland’s Vacheron Constantin is targeting affluent Chinese watch enthusiasts with an ultra-exclusive timepiece series that celebrates the Chinese New Year Feb. 1.
Outdoor Advertising Association of America pushes standards and best practices for mobile and social media
The Outdoor Advertising Association of America recently established standards and best practices for mobile and social integration with out-of-home media. This paves the way for a consistent mobile integration with OOH ads.
LVMH consolidates beauty research to raise authenticity, spark innovation
LVMH Moët Hennessy Louis Vuitton is looking to become the foremost innovator in the luxury beauty and cosmetics markets with insights supplied by a new research and development center called Hélios.
Is your luxury product tomorrow’s commodity?
While there have always been fads in luxury — remember the giant bird feathers on Victorian ladies’ hats? — most luxury goods have had a permanence to them that made their status and value predictable. That is changing — fast.
The inflection point of omnichannel marketing
Intel cofounder Andy Grove describes an inflection point as “an event that changes the way we think and act.” Inflection points can be the result of action taken by a company, government or invention. But how do we know when we are truly at an inflection point?
Eye tracking is changing mobile marketing
What if I told you that the entire system used to measure the impact of mobile advertisements is flawed – and you could do something about it?